Even software developers have a difficult time preparing an app for the Apple Store. If you are a writer, photographer, business owner, etc. who wants to use ibuildapp.com for creating your app, read on. When it comes to the publishing part and submission to Google Play and the Apple Store, if you're not an experienced Apple software developer, it's best to pay to have ibuildapp submit your app for you. My husband with 40 years of experience in the software field as coder, consultant, senior project leader, had to go through numerous hoops, especially for submission of my audiobook, "Live from Milwaukee, It's Tuesday Night," to the Apple Store. The costs keep changing at ibuildapp and if you're paying for a monthly plan, be sure you're charging a fee for your app that correclates to your projected sales OR give only a portion of your app for free and hope you have enough customers who will upgrade to the paid version.